:) Jargonfree Benefits

Brief

The company was formed in 2010 and has since grown and matured but was in need of a brand refresh.

Solution

We created a playful new logo that uses a smiley face within a speech bubble to reflect the ‘jargon free’ philosophy of the company.  This was rolled out to stationery and literature as well as being applied to Twitter and Facebook accounts.

We also designed a responsive website that included a ‘Pensions Jargon Translator’ as well as being the portal to a wealth of information on auto-enrolment and what employers need to know to be able to manage it.

We produced two promo videos as well as producing on-going interviews called ‘insights’ that are delivered as both audio podcasts via Soundcloud and video episodes via the Jargonfree Benefits YouTube channel.

www.jargonfreebenefits.co.uk