After writing a short piece 2 weeks ago on the brilliant Nokia viral it was great to watch the new viral by Volkswagen which is taking the world by storm. Keeping to the Star Wars theme as seen in other VW adverts, VW have turned from the Dark side to the Bark Side.
As mentioned in our previous post the key to producing infectious content is to have something worth sharing! This is a hilarious take on The Imperial March from Star Wars featuring 11 dogs, dressed as characters from the film, barking and howling the tune.
We love their attention to detail, especially the different characters with their very own pooch Darth Vader, Princess Leia, Chewbacca and Ewok (my favourite). They have been ingenious adding essential key moments in their re-creation with the Chewbacca famous roar and a greyhound dressed as an AT-AT (All Terrain Armoured Transport) walking robot at the end.
Volkswagen uploaded the viral video to YouTube on the 18th Jan 2012 and the video has already had in excess of 14 Million views. Their 2011 Passat commercial "The Force" featuring a pint-sized Darth Vader, uploaded on the 2nd Feb 2011, has now had in excess of 50 Million views and has been ranked 3rd in "The 2011 most-liked ads of the year" by Nielsen (see table below).
They have also been clever to link the viral with their 2012 Game Day Teaser - "The Dog Strikes Back". This commercial has already had over 9.5 Million views even though it was only uploaded on 30th Jan 2012.
All in all, it is great to see a brand being so creative and innovative. We look forward to seeing more!
Here come the girls - Christmas Mission Impossible
163
9
Dreamies Cat Treats
Cat bursts through wall
163
10
PG Tips
Put the kettle on
163
The likeability score is based on the percentage of TV viewers who like an ad they were exposed to during the normal course of their TV viewing, and could also recall the brand of the ad. These scores are then indexed against the mean score for all new ads during the year to give a Likeability Index. 100 equals average. For example, with a Likeability index of 205, the top ranked Aldi ad has proven to be over twice as liked as the average new commercial during 2011. Only new ads airing Jan 1st - Dec 17th, 2011 with a Like Media Weight of 75 IRPs (ratings points) and above are included. Only the best ad from each brand is included. Coverage: all ads broadcast on ITV1, Channel 4, Five, Sky 1, Mon-Sun 6pm-12 midnight.
About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
If
you are thinking of online video marketing then please contact us to discuss your
needs.
The key to producing infectious content is to have something worth sharing! This is no easy task and creating a simple yet sharable concept can be, well, rather difficult.
By utilising humour and something we can all identify with, Nokia have created a simple yet brilliant concept for their viral video.
The interesting part about this viral is that there is no branding, key message or unique selling point just the Nokia ringtone which so many of us know so well, so did they actually commission it or was it just fluke.....!? Either way, with over 2 Million views I think we can agree it’s a successful viral campaign.
If this is too much to read why not listen to the audio version? click here
Today I want to talk about the recent report released
by Experian Hitwise (www.hitwise.com/uk) which focuses on the massive growth
trend of online video and how it can bring social media to life (24th
October 2011).
The purpose of the report was 3 fold, firstly to
provide an introduction to online video; secondly to describe the growth of the
industry and thirdly to demonstrate how businesses can use video successfully
as a core part of their digital marketing strategy.
All of us at LittleVoice media were very excited
with the findings as it reinforces what we have been saying to our customers about
how important online video actually is and how it can drive traffic to your
website.But the most striking thing
about the report is just how much online video remains an untapped tool by most
brands and businesses.
For us the report highlighted 10 key points
UK
internet visits to online video sites grew by 36% in the last year (Sep 2010 to
Sept 2011) with massive growth in both professional video and user-generated
content
YouTube
is the biggest online video website and the 3rd largest website in
the UK, after Google and Facebook
YouTube
accounts for nearly 70% of all visits to video websites from the UK Internet
population
YouTube
is the 3rd largest source of traffic for all websites in the UK
The
average visit time to YouTube was 20 minutes in September 2011
UK
internet users are avid consumers of content across the 3 sectors of social
media, entertainment and news.As we
always say at LittleVoice Media “Content is king!”
Online
video significantly increases a business’s online traffic
In
June 2011, 9% of video searches were for topical news, while viral video
accounted for 5%
The
remaining 9% of searches fell under the ‘Other’ videos category, which included
product demonstrations, educational videos and all other requests.
The
interesting statistic to emerge out of the ‘Other’ category was that 3% of all
video search terms contained the words ‘How to’
If this is too much to read why not listen to the audio version? click here
Today I want to talk about maximising
your video budget to get the best results you can hope for. As a provider
of video for businesses around the world we have experienced just how
unprepared some Companies can be in understanding what they can achieve from their
budget if they are better prepared.
Video is a unique and powerful platform
that can just as easily bite you in the back if the results are poor.
It's therefore important to ensure that it reflects the image of your
business. All too often I have come across company videos that look very
different. Sizes and branding vary according the skill set of the
provider. This is not ideal! I mean print graphics suppliers would
never dream of doing their own thing so why is this tolerated in video?
I think supplying video can be over complicated and mis-understood mainly
because of the rapid development of the medium. Clients don’t always
realise what can be achieved unless they are made aware and why sticking with a
trusted supplier can be beneficial in long run. To ensure that you
maximise your budget, it is essential to put in place a process that suites
your requirements.
Here are some quick tips to get you
started:
Ask the production team "what
they can do for you?" Ask to see a sample of something
relevant. Explain what the objective is and allow the director to
explore some avenues for you to consider.
Consider the best options for the
budget. Ask for concept story-boards. Don’t be unrealistic about
what can be achieved. Video takes time and time is cost.
Explore production
guidelines. For example: formats, sizes, resolution, text fonts,
corporate colours, information banners and watermarks. This should set the
standard for all future output.
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