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Today I want to talk about maximising your video budget to get the best results you can hope for.  As a provider of video for businesses around the world we have experienced just how unprepared some Companies can be in understanding what they can achieve from their budget if they are better prepared. 

Video is a unique and powerful platform that can just as easily bite you in the back if the results are poor.  It's therefore important to ensure that it reflects the image of your business.  All too often I have come across company videos that look very different.  Sizes and branding vary according the skill set of the provider.  This is not ideal!  I mean print graphics suppliers would never dream of doing their own thing so why is this tolerated in video?

I think supplying video can be over complicated and mis-understood mainly because of the rapid development of the medium.  Clients don’t always realise what can be achieved unless they are made aware and why sticking with a trusted supplier can be beneficial in long run.  To ensure that you maximise your budget, it is essential to put in place a process that suites your requirements.

Here are some quick tips to get you started:

1. Ask the production team "what they can do for you?"  Ask to see a sample of something relevant.  Explain what the objective is and allow the director to explore some avenues for you to consider.
2. Consider the best options for the budget.  Ask for concept story-boards. Don’t be unrealistic about what can be achieved.  Video takes time and time is cost.
3. Explore production guidelines.  For example: formats, sizes, resolution, text fonts, corporate colours, information banners and watermarks. This should set the standard for all future output.
4. Settle on a video logo and audio sting if you require one and stick to it for the foreseeable future.  Again ask for some examples.
5. Agree a cost strategy - In some cases a deposit is required, in others a statement of work or an e-mail confirmation will suffice.
6. Outline your requirements and objectives.
7. Ensure enough notice is given when booking to avoid disappointment.
8. Agree deadlines and terms of change requests.
9. and lastly agree approval and delivery processes

In conclusion:

Ensure that your video service provider guides you through the choices and options available to ensure a fruitful relationship is achieved. After all it's in both your interests. 

If you are thinking of video marketing then please contact us to discuss your needs.

Contact details:  www.littlevoicemedia.com  or phone 01306 740 877  or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it