The key to producing infectious content is to have something worth sharing! This is no easy task and creating a simple yet sharable concept can be, well, rather difficult.
By utilising humour and something we can all identify with, Nokia have created a simple yet brilliant concept for their viral video.
The interesting part about this viral is that there is no branding, key message or unique selling point just the Nokia ringtone which so many of us know so well, so did they actually commission it or was it just fluke.....!? Either way, with over 2 Million views I think we can agree it’s a successful viral campaign.
